#Newsflash | QEDC + SBS Offer Suggestions to Improve Two Commercial Corridors in Southeast Queens – QEDC

#Newsflash | QEDC + SBS Offer Suggestions to Improve Two Commercial Corridors in Southeast Queens

BY QEDC It's In Queens

Is Richmond Hill open for business?

The Southeast Queens neighborhood has two vibrant, diverse shopping centers — Liberty Avenue and 101st Avenue between the Van Wyck Expressway and Woodhaven Boulevard, but there are sanitation and marketing challenges, according to a new Commercial District Needs Assessment that the Queens Economic Development Corporation created with NYC Small Business Services. A local merchant group looks like the solution.

QEDC Program Manager Sam Smouha organized and facilitated stakeholder meetings and gathered more than 620 surveys from storeowners, shoppers, workers, property owners, and residents between August 2019 and March 2020. The data was then compiled into this report, which provides insight on the local retail landscape and consumer characteristics.

Demographically, Richmond Hill is home to tight-knit immigrant communities, such as the Punjabi Sikh and Indo-Caribbean populations. A stretch of Liberty Avenue is known as “Little Guyana” and 101st Avenue between 111th and 123rd streets is co-named “Punjab Way.” Thus, multiple Hindu, Muslim, Sikh, and Christian houses of worship are within blocks of each other.

The commercial corridors have plenty of culturally relevant vendors (tropical bakeries, roti shops, and open-air markets) along with a healthy mix of new and long-standing occupants with few long-time vacancies. The streets are pedestrian-friendly with public transportation options (i.e. the A train) and proximity to major roadways such as the Van Wyck Expressway and Cross Bay Boulevard. Plus, nonprofit cultural organizations and religious institutions organize high profile public events that attract tourists from around the world.

However, Smouha found unacceptable levels of garbage on the sidewalk and overflowing litter baskets. In addition, the dark and shadowy street conditions below the elevated A line make the environment less welcoming to pedestrians. Other challenges include online retail, proximity to Queens Center mall, and the lack of a formal merchant organization to address issues.

Some of the report’s recommended interventions include the following:

Collaborate and share resources to address problems;
Market Richmond Hill as a unique cultural and culinary destination;
Clean and beautify the sidewalks and public spaces;
Increase street furniture;
Implement holiday lights to welcome shoppers and generate neighborhood pride;
Leverage the proximity to economic anchors, especially John F. Kennedy International Airport and Resorts World Casino New York City; and
Develop a storefront improvement program to finance exterior renovations and promote annual events.

On July 1, 2020, SBS began a three-year commitment to fund commercial revitalization efforts in Richmond Hill.

“I really feel honored to have worked with SBS on this needs assessment,” stated Smouha. “Richmond Hill is a unique, endearing area with a strong commercial corridor that provides products and services to the public while creating jobs. We discovered some ways to improve the area and guarantee a bright future for all.”

Click here to read the complete report, which will be available in Punjabi and Spanish soon.